In many great vision documents, we see what author Jim Collins calls “big, hairy, audacious goals.”
These are what we call Mount Everest goals, aggressive targets that are so big and so far out, that accomplishing them is going to require your team to stretch and work harder and smarter than they have ever worked before.
Usually, these goals cannot be accomplished in a single year but require more long-term planning. To achieve these future realities of greatness, your team must unite in an uncommon manner, and your teammates must contribute in uncommon ways.
A Mount Everest goal might sound like this: “We will have number-one market share in all the markets we serve within five years.” If your market share is currently number 54, that’s clearly a Mount Everest goal. At our company, one of our Mount Everest goals calls for us to own a coach retreat center in an ideal location, perhaps somewhere in central Oregon.
How big is “Mount Everest”? In our experience, most leaders don’t make their goals big enough. Most of the time, outsiders will respond to a good Mount Everest goal with objections, such as, “You’re not going to do a hundred million dollars a year,” or “You’re not going to write that many units,” or “You’re not going to touch that many people.”
Know this: If you get this kind of skeptical response, you probably did something right.
A good Mount Everest goal tends to make people doubt that it can be done — especially those who don’t know your heart.
Do you have Mount Everest goals for yourself? For your team? Or perhaps it’s time to explore what it means to have a clear and compelling Business Vision. Here are some resources to get you headed in the right direction:
How to Identify Your Business Vision and Why it Matters: Most leaders don’t naturally connect their work to some greater meaning. But as a leader, you have to make that connection for yourself and your people. A written Business Vision is a critical piece in leading a team or company.
Need Business Vision? Identify Your Convictions First: When an organization lacks common convictions, you’ll see it in many areas: engagement surveys are poor, morale is low or there’s a general lack of team health. Here’s how to identify the core convictions that will guide your team or organization forward.
How Business Vision Can Help You Reach Your Goals: Do you struggle with business planning or implementation? Do initiatives in your organization frequently start and then stop? Have you noticed continued changes in direction? Do you struggle with your team failing to buy into ideas? Is turnover the norm in your culture? If problems like these hound you, it’s probably not that you developed bad business plans or that you’re a poor leader or manager. More often than not, the struggle reflects a failure to effectively clarify your company vision.
Unify Your Team Using the Vision Communication Tool: Use this tool and process to map out how you’ll launch your vision and make it a part of your regular business rhythms.