Building Champions Adds Two More Coaches to Coaching Team

Consultant with extensive background in Human Resources and former director with deep technical expertise bring their leadership experience to clients of executive coaching firm

[Lake Oswego, OR, December 7, 2020]: Building Champions, Inc. today announces Genena Armstrong joins their team as an executive coach and Matt Cummings joins as a leadership coach.

Genena Armstrong

Previously Armstrong served as an Executive, Career and Personal Development Coach with her company, Metamorphosis Coaching LLC. She coached executives, emerging leaders and small business owners from diverse industries. With a specialization focused on Women in Leadership, Armstrong developed and implemented diversity programs designed to increase representation and retention of women and minorities. Simultaneously, she provided executive coaching at Alkami Technology, a cloud-based digital banking technology provider. She coached with their Gold Standard Leadership Program and offered consulting to their CHRO regarding workforce diversity and inclusion and culture training. Also she provided consulting services for Zigatta and Caliber Home Loans.

She holds a bachelor’s degree in Business Management, Human Resources from Illinois State University. And, in addition to her ACC ICF coaching certification, she is certified SPHR (Senior Professional of Human Resources). Armstrong resides in McKinney, Texas.

“I truly believe Better Humans make Better Leaders and as an Executive Coach with Building Champions I have the distinct privilege of working alongside some of the best coaches in the business who are just as passionate as I am about the transformational coaching process. With a proven track record of transforming leaders and company cultures from the inside out, I look forward to a long career ahead with a top notch coaching company such as Building Champions,” said Genena Armstrong.

Matt Cummings

Cummings previously spent nearly 15 years at Huron Consulting Group. He held a variety of technical roles starting as an associate diagnosing and resolving software issues before transitioning to a lead software engineer managing people and processes. Cummings’ ability to coach his team to deliver results earned him more leadership opportunity as he managed a team of 22 engineers within Huron’s Enterprise Applications department. During his most recent role at Huron, Cummings sat on the senior IT leadership team, casting vision and developing strategy as a Director of Software Engineering. He recruited, hired and managed global software engineering teams while overseeing an operating expense budget of $36M. Cummings received Huron’s Coaching Excellence Award in 2017.

Cummings earned a bachelor’s degree in Computer Science from George Fox University in Newberg, Oregon. And he holds several technical and project methodology certifications. He resides outside of Chicago, Illinois.

“I am excited to join the Building Champions team as Leadership Coach because I will have the opportunity to help guide others to become better versions of themselves. I am thrilled to be invited into their stories, help them discover unique potential, and observe the transformational impact of well-executed plans,” said Matt Cummings.


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