The Multitasking Myth [Video]

Many of us defend multitasking and insist it makes us more efficient. After all, why do one thing when you can get two, three, maybe even four things done? The multitasking truth may be hard to swallow, but accepting it is the first step to a more productive future.

In this quick Virtual Coaching Tip, Executive Coach Todd Mosetter shares the truth about multitasking and the alternative method that will make you more productive.

Video Transcript
They say the first step in recovery is to admit that you have a problem. So, here it goes. Hi, my name’s Todd and I can’t multitask. And I’m going to let you in on a secret. You’re probably not as good at it as you think you are either.

Hi, my name is Todd Mosetter. I’m a Vice President and Executive Coach here at Building Champions. Thank you for taking time to watch the latest video in our Virtual Coaching Tips series. If you like, what you see, do me a favor, hit that like button, and be sure to subscribe so you never miss an update.

In our quest to be more productive, to get more things done, many of us have bought the lie that we can multitask. That we can do two things at once. But the truth is only 2% of humans can actually multitask.

The rest of us— we’re doing what’s called contextual switching. We’re picking up an idea and putting it down, picking it up, putting it down. And our brains are like supercomputers. So, it happens so fast. We don’t even notice it, but that switching, it comes with a cost.

Research shows us that multitasking can reduce our productivity by 40%, drop our IQ 10 points, it’s the equivalent of losing an entire night of sleep.

So, we need to walk away from the lie that we can multitask and instead embrace a new concept: monotasking.

Rather than trying to do too many things at one time, focus all of your energy, all of your effort, on just one thing.

So, if you truly want to be productive, stop doing many things and do one. Mono-tasking is a truth that can help you be more productive.


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