Measuring the Return on Investment in Coaching
Whether you're an individual leader or part of an organization, coaching represents a significant investment in terms of time and resources. ROI assessment lets you see if coaching has truly made a positive impact, like enhancing leadership skills, improved decision making, and boosting performance.
It's like checking if you're getting your money's worth.
This way, you can decide whether to keep, tweak, or stop coaching initiatives, ensuring that your investment leads to meaningful personal and professional growth while aligning with your goals in today's competitive business world.
At Building Champions, we are committed to providing premier coaching services that transform the people and organizations we serve.
We survey our clients at the mid-point and at the end of their coaching engagement. We ask them whether they agree or disagree with the following statements. The results below show the percentage of people who said they agree with the statement being made about their coaching experience.
My overall personal well-being has improved.
100%
My professional performance has improved.
98%
The skills I learned have increased my effectiveness as a leader.
100%
Coaching has been a good investment of my time.
98%
I have accomplished the goals I set out to achieve.
97%
My decision making has improved.
98%
I have a high-trust relationship with my coach.
97%
I have confidence in my coach's ability to help me achieve my goals.
98%
My influence is having an increased positive impact on others.
100%
I have found doing business with Building Champions to be easy.
100%
Our 2023 Net Promoter Score
80
Net Promoter Score (NPS) is a simple but powerful way to measure how satisfied customers are with a company's products or services.
It's calculated based on one key question:
"On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?"
People who respond with a 9 or 10 are considered promoters. They're super happy and likely to spread the word about your business. Those who answer 7 or 8 are passives, generally satisfied but not super enthusiastic. Finally, anyone who rates you 0 to 6 is a detractor, meaning they're not thrilled with their experience.
To calculate NPS, you simply subtract the percentage of detractors from the percentage of promoters. The result can range from -100 (if everyone hates you) to +100 (if everyone's a promoter). The higher your NPS, the better, as it's a clear indicator of customer loyalty and satisfaction.
So what is a good Net Promoter Score? Bain & Company suggests the following scoring framework:
Above 0 is good,
Above 20 is favorable,
Above 50 is excellent, and
Above 80 is world-class
The Impact to the Organization
We believe organizations thrive when their leaders thrive.
For over 28 years we’ve seen that when organizations make the strategic investment into the well-being and professional development of their leaders it not only improves executive performance but has a cascading effect down through the organization.
Organizations we work with have experienced positive ROI on their investment in executive coaching in the following ways:
Deeper connection to organizational mission and vision
Increased employee well-being and engagement
Increased gratitude and loyalty to the organization
Development of future leaders for succession
Improved team performance and results
Creation of a coaching culture throughout the organization
