Alicia Alpenfels had been working in the mortgage industry for more than a decade when she decided it was time to grow her business further. But to do so, she knew she would need greater accountability to help her track her progress toward goals and give her a broader perspective on her business.

Phoenix real estate broker Christy Walker started her RE/MAX Signature franchise on the eve of the Great Recession in 2007 and managed to keep her team afloat through several tough years. But her business still wasn’t growing the way she wanted it to, and she was working long hours and missing out on time with her family. She wanted more direction and a coach who could help her take her business to the next level.

Tarbell Management Group CEO Brandon Tarbell has been proud to be part of his family’s business since he graduated from high school. But after leading the company for two decades, he realized that the way he was living his life didn’t match up with the way he wanted to be remembered. He wanted to build a better legacy through his life and leadership, so he sought an outside perspective from someone who had the experience and expertise to help him get there.

Four years after founding The Cupcake Girls, Joy Hoover was burning out. Determined to serve everyone in need of her nonprofit organization’s services, she was working herself to exhaustion and landing in the hospital on a regular basis. She could see that the work she loved was taking a toll on her health and her time with her family, and she knew something needed to change. She had to find a way to balance her passions and build a more sustainable organization.